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WWE Fragrance Line
Brand Expansion Product Series
WWE Fragrance Line
Brand Expansion Product Series
A project for a packaging course, this project is a twist on expected brands. We each selected a brand and had to design an expanded line outside of the brand's existing products. For example, I chose WWE which are producers of TV entertainment, merchandise, and toys. There are no official WWE branded scent lines, so I decided to do a fragrance line based on Roman Reigns from WWE.
Below is the point of purchase display that would be set in stores. It is designed to look like the ring wrestlers battle in, with backlit shelving to create a sleek and modern look.
The video below is the advertisement that would play on the jumbotron above the display.
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