Stupor
Brand Building Series

This Typography course project used the word “Motivate” as a starting point to develop a complete brand set, including a book, poster, website, and video advertisement. I followed the concept from “motivate” to “inspire,” which led me to explore inspirational dreams and the topic of sleep. The project examines sleep’s importance, its effects on us, and the interaction of dreams with our mental states. I utilized consistent clean, soft, and dreamy imagery and typography to create a calm, yet scientifically grounded brand identity.