WWE Fragrance Line
Brand Expansion Product Series

This Packaging course project is about putting a twist on established brands by designing a product line based on existing brand guidelines. I selected WWE, known for TV drama entertainment and have products such as wrestler merchandise, toys, and clothing. I challenged myself to create a first-of-its-kind fragrance line inspired by Roman Reigns, one of WWE's superstars. I encapsulated the character and personality of WWE into a cohesive packaging set including candles, lotion, air freshener, body scrub, and cologne with a funny yet powerful brand that aligns with the WWE brand identity.